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How To Use ‘Social’ To Increase Your Candidate And Client Leads

Social media, done right, is about building relationships, and as a recruiter, effective relationships are central to your success. However, because there are so many channels and conceivable strategies to social selling, it can be overwhelming to know where your energies should be directed.  

Here are some of the most effective strategies to build candidate and client leads through social.  

 

1. Remember that candidates, just like clients, have ‘buyer cycles’. 

A passive candidate will be browsing for opportunities long before they’ve made their final decision, which is why a good social strategy is so important to ‘get on their radar’ before they decide to jump. If you can use social to create a connection in the early stages of planning their career move, you are perfectly positioned to be the one that they call when the day comes.  

 

2. Make your social media engaging enough that the candidate remains connected. 

It’s not enough to post jobs on social media. While a candidate might hit ‘follow’ while they’re job-hunting (assuming you are known to them already), if your Facebook or Twitter page is dull, or your LinkedIn page never updates with interesting links or articles, chances are that candidate will unfollow you or forget about you as soon as they have landed a job.  

You want to retain that candidate over their career lifetime, as well as hopefully get referrals and recommendations out of them too, right? You’ll need to spice up your social feeds to ensure they stay interested, whether that’s through posting interesting articles, funny memes, or the latest trend in their sector. 

Don’t be afraid to put a bit of personality in there: people react to authentic behaviour and connection, not just job posts on a screen! 

 

3. Don’t stretch yourself too thin. 

To ‘win’ at social media in a way that translates to better billing numbers, you’re going to need to know your audience, and which channels they like to use. There is zero point building up a Twitter-heavy campaign if you know that your candidate base doesn’t use Twitter. Conversely, your client pool might use Twitter a lot but steer clear of Instagram.  

Knowing your audience means that your social efforts don’t fall on deaf ears (and you don’t waste your precious time on channels that don’t get responses).

So, do some market research on the demographics of your client and candidate bases, and find out where they spend their time online. Either way, LinkedIn is a must for both candidates and clients—but you already knew that, didn’t you!  

 

4. Use the power of social to compete against the big players. 

Before social selling, how clients and candidates heard of and thought about your agency was largely driven by word of mouth and how big your recruitment companies advertising budget was, as well as superficial things, such as how fancy your office space is!  

Word of mouth still matters of course, but social media ‘evens the playing field’ to the extent where no matter how small your agency, if you have a great social media presence, you can punch above your weight.  

Social media means you have your own ability to publish, without having to rely on newspapers or your agency advertising budget. Social media, in many ways, has created opportunity for all, so use this to your advantage.  

 

5. Use tech to make the job easier.  

We know, adding social media management to your already busy day sounds like a bit much to ask. However, there are so many tools out there to make it easier and to drive your billing numbers sky-high.  

Wondering how to find that engaging content to post on your social media feed? Why not try Buzzsumo, where you pop in a keyword, and it will produce relevant trending content for you?

Tweet Deck is a winner for alerting you when there’s a relevant keyword trending, so you can tailor your tweet to take advantage. You’ll also want to get on top of a social media scheduling tool, like Hootsuite or Buffer if your company isn’t investing in marketing. 

 

6. Use social media to build your brand.  

A recruiter is known by their brand, and social media is the easiest, most time-effective way of getting your name out there. Sure, it would be great if you had time to go to every networking breakfast, and seminar out there, and you’d love to spend all day meeting with passive candidates for coffee, but realistically, you need to make money and social media, (done right) is a fast route to a large audience. Moreover, a large audience means a larger client and candidate pool. 

We’ve written on why it’s so important for recruiters to build their personal brand before, and social is a crucial part of that project.  

 

7. Know what works.  

Because social media is an added task to your day, it’s really, important that you know what is working, and what is not. You don’t have time to waste, after all. So track your follows and engagement religiously, and always remember to comment back when someone interacts…they could be your next client or executive candidate! 

 

Until next time, 

Cheryl 

 

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Actively Recruiting

Recruitment Manager - Payroll

35000 - 55000 - London

(LC614)   Read more

Recruitment Consultant - Qualified Finance into C&I

28000 -36000 - London

(LC613)   Read more

Recruitment Consultant - Business Change

£28000-35000+ commission - City

(LC612)   Read more

Office Manager

£40000 + Bonus - West End

(CW611)   Read more

Recruitment Consultant - Secretarial Perm

£30000- 36000 + commission - City

(LC610)   Read more

Recruitment Consultant - Education

£30000 - 40000 + commission - London

(CW609)   Read more

Billing Manager - Qualified Finance

50000 - 60000 + commission + bonus -   Read more

Recruitment Consultant - Change Management

£22000 - 30000+ commission - City

(LC607)   Read more

Interim Recruitment Manager - Marketing/FMCG

£50-60000 + uncapped commission - City

(CW606)   Read more

Principal Consultant - Banking/Financial Services

to £60000 + commission + benefits - City

(LC605)   Read more

Principal Consultant - A&F into Property, Real Estate

45000 + uncapped commission +   Read more

Associate Director - Change Management

£65000 + benefits - City

(LC603)   Read more

Associate Consultant/Researcher

£22 -25000 + bonus - City

(LC602)   Read more

Recruitment Consultants - Education

30000 - 40000 - London

(CW601)   Read more

Senior Recruitment Consultant - Finance into Consumer

28000 - 40000 + uncapped commission   Read more

Snr Recruitment Consultant - Qualified Finance into Financial Services

28000 - 40000 +   Read more

Snr Recruitment Consultant - Qualified Finance

28000 - 40000 + uncapped commission -   Read more

Senior Recruitment Consultant - Internal Audit

30000 - 40000 + commission - City

(LC597)   Read more

Leadership role - Accounting and Finance Recruitment

60000 + package - Reading

(LC596)   Read more

Recruitment Consultant - A&F into C&I, Contracts

28000 - 35000 + commission -   Read more

Recruitment Consultant – Finance into Commerce & Industry

26000 - 35000 + commission   Read more

Delivery Recruitment Consultant, Accounting & Finance

26000 - 35000 + benefits - City

(LC593)   Read more

Recruitment Consultant - Qualified Finance into C&I

32000 - 40000 - City

(LC592)   Read more

Senior Recruitment Consultant - Qualified Finance into Consumer

£40000 + commission + benefits   Read more

Interim Recruitment Consultant - HR

£30000 - 40000 + commission - City

(CW590)   Read more

Manager - Secretarial Support

£40000 - 70000 + OTE - City

(CW589)   Read more

Senior Recruitment Consultant - Finance into Media

£26000 - £32000 + commission -   Read more

Senior Consultant - Executive Support

£30000 - 40000 + commission - West End

(CW586)   Read more

Billing Manager - HR into C&I

£40000 - 60000 + uncapped commission -   Read more

Recruitment Consultant – Accounting and Finance into C&I

£27000 - 35000 + commission   Read more

Recruitment Consultant – PQ Finance into Retail, Perm desk

£22000 - 28000+   Read more

Recruitment Consultant – PQ Finance into Media, Perm desk

£22000 - 28000   Read more

Permanent Recruitment Consultant – Construction White-Collar

£30000 - 35000 + commission - Canary   Read more

Recruitment Consultant – white-collar construction

£31000 - 36000 + commission/no threshold - City

(MK580)   Read more

Recruitment Consultant – Architecture & Interior Design

£25000 - 35000 + uncapped commission   Read more

Managing Consultant – Facilities Management

£40000 - 50000 + commission - City

(MK578)   Read more

Senior Recruitment Consultant – Construction

$60000 - 80000 + commission - New York,   Read more

Senior Recruitment Consultant – Construction (commercial, production, design) – Dual Desk

£30000 -   Read more

Senior Recruitment Consultant – Architecture & Interior Design

£30000- 35000 + commission -   Read more

Recruitment Consultant – Trades & Labour

£30000 - 35000 + commission - City

(MK574)   Read more

Interim Recruitment Consultant – Power (Transmission & Distribution)

£30000 -35000 + commission -   Read more

Recruitment Consultant – Global Mining Recruitment Services

£30000 - £40000 + commission -   Read more

Recruitment Consultant - Qualified Finance into C&I

£28000 -36000 + commission - West   Read more

Senior Recruitment Consultant - Qualified Finance into Consumer

£32000 - £45000 + commission   Read more

Billing Manager - Accounting and Finance

£50000 + commission - City

(LC568)   Read more

Associate Director/Manager - Communications

Up to £80000 - West End

(CW567)   Read more

Recruitment Consultant - Treasury

£28000- 35000 - City

(LC566)   Read more

Recruitment Consultant - Qualified Finance into C&I

£28000 - £35000 + commission -   Read more

Recruitment Consultant-Sales & Marketing into Fashion

£28000 - 40000 - West London

(CW564)   Read more

Recruitment Consultant - HR Business Change

£25000 - 35000 + uncapped commission   Read more

Recruitment Consultant - Finance into Funds

25000 - 33000 + commission - West   Read more

Senior Recruitment Consultant - Qualified Finance into Consumer

30000 - 40000 + commission   Read more

Recruitment Consultant - Change Management

£30000 - 40000 + commission - City

(LC560)   Read more

Recruitment Consultant - Risk into Financial Services

£30000 - 40000 + commission -   Read more

Recruitment Consultant - Accounting and Finance into Financial Services

30000 - 40000 +   Read more

Recruitment Consultant - Secretarial Support

£30k - 45k + 20% commission - City

(CW557)   Read more

Senior Consultant - Primary Education

£30 - 35k + guaranteed commission of £1.5k   Read more

HR Recruiters - Consultant to Associate Director level

£35-50k + quarterly commission -   Read more

Recruitment Consultants & Team Leaders - Secretarial

£30000 - 40000 + commission +   Read more

Recruitment Consultant - Digital Marketing

£30000-40000 + monthly, quarterly + annual commission -   Read more

Senior Recruitment Consultant

£30000-40000 + uncapped commission - West End

(CV552)   Read more

Senior Recruitment Consultant - Interim Payroll

28000 - 40000 + uncapped commission -   Read more

Recruitment Consultant - Payroll

28000 - 32000 + uncapped commission - City

(LC550)   Read more

Manager/Snr Manager - Change Management

£60000 + commission + benefits - City

(LC549)   Read more

Senior Recruitment Consultant - Accounting and Finance

£32000 - 40000 + commission +   Read more

Senior Recruitment Consultant - Compliance

£32000 - 40000 + commission - City

(LC547)   Read more

Senior Resourcer - Public Sector

£35000 (OTE £45000) - City

(CW546)   Read more

Recruitment Consultant - Criminal Justice, Public Sector

£30000+ commission - City

(CW545)   Read more

Senior Consultant - Asset Management

28000 - 40000 - City

(LC544)   Read more

Team Manager - Trades and Labour

£35000 - 45000 + uncapped commission -   Read more

Recruitment Consultant - Built Environment

20000 - 25000 + uncapped commission - City

(MK542)   Read more

Interim Recruitment Consultant-Main Contract Construction, White Collar

£35000 - 50000 + monthly uncapped   Read more

Divisional Manager - FM & Maintenance

£40000 - 50000 + monthly commission +   Read more

Recruitment Consultant - HR

£30000 - 40000 (OTE £60k in year one) -   Read more

Associate Director - Interim Accounting and Finance

£60000 + package - West End

(LC538)   Read more

Senior Recruitment Consultant - Interim Finance into Media

£28000 - 40000 + commission   Read more

Recruitment Consultant - Qualified Finance into Media

£32000 - 45000 + uncapped commission   Read more

Recruitment Consultant - Construction

£25000 - 35000 + uncapped commission - Stevenage

(MK534)   Read more

Interim Recruitment Consultant - Facilities & Estates

30000 - 35000 + uncapped commission   Read more

Senior Consultant - Trades and Labour

£30000 - 40000 + commission - City

(MK532)   Read more

Recruitment Consultant - Compliance

£28000 - 40000 + commission + benefits - City

(LC531)   Read more

Recruitment Consultant - M&E Design and Contracting

£25000 - 30000 + uncapped commission   Read more

Recruitment Consultant - Actuarial

£25000 - 38000 + commission + benefits - City

(LC529)   Read more

Recruitment Consultant - Banking Ops, Temp desk

£28000 - 35000 + commission -   Read more

M&E Recruitment Consultant

£25000 -30000 + uncapped commission - City

(MK527)   Read more

Senior Recruitment Consultant - PQS

£30000 - 4000 + uncapped commission - City

(MK526)   Read more

Search Consultant - Construction, Infrastructure & Property

£45000 - 70000 + uncapped commission   Read more

Recruitment Consultant - Accounting and Finance

26000 - 32000 + commission - West   Read more

Recruitment Consultant - Procurement

£28000 - 36000 + commission - West End

(LC523)   Read more

Recruitment Consultant - Finance into Insurance

£26000 - £32000 + commission - City

(LC522)   Read more

Senior Recruitment Consultant - Digital Marketing

£30000 - 40000 + commission - Holborn

(CW521)   Read more

Divisional Director - Professional Services

£75000 (OTE year one £110000) - City

(CW520)   Read more

Recruitment Consultant - Transactional Finance, temp

£25000 - 32000 + commission - West   Read more

Senior Consultant - Business Change into Legal

£40000 + uncapped commission - City   Read more

Recruitment Consultant - Accounting & Finance into Legal

£28000 - 33000 + commission   Read more

Recruitment Consultant - Accounting into Arts & Charities

28000 - 32000 + commission   Read more

Branch Manager - Built Environment

£40 - 60000 + commission - London

(MK514)   Read more

Principal Consultant - Compliance

£40000 + commission with zero threshold - City

(LC512)   Read more

Senior Recruitment Consultant - Finance & Accounting

£28000 - 40000 + commission -   Read more

Dual Desk Recruitment Consultant - White Collar Construction

£3000 - 35000 + commission   Read more

Executive Search Consultant - Construction & Property

£60000 + monthly uncapped commission -   Read more

Recruitment Consultant-Construction Trades & Labour

£30000-35000 + monthly uncapped commission - City

(MK508)   Read more

Recruitment Consultant - General Insurance

£30000 - £32000 + commission - City

(LC507)   Read more

Recruitment Consultant - Secretarial, Temp

£40000 + uncapped commission - City

(CW506)   Read more

Recruitment Manager - Transactional/Part Qualified Finance

£50000 + package - City

(LC505)   Read more

Senior Consultant - Education

£34000 - 40000 + uncapped commission - City

(CW504)   Read more

Contract/Interim Recruitment Consultant - Construction

£30000 - £35000 + uncapped commission - City   Read more

Interim Recruitment Consultant-Health, Safety & Environment

£30,000 - £40,000 + uncapped commission   Read more

Recruitment Consultant - Management Consultancy

£25000 - 30000 + commission - Fulham

(LC501)   Read more

Recruitment Consultant - HR

£35000 - £45000 + commission - Birmingham

(CW500)   Read more

Recruitment Consultant - Interim Accounting & Finance

£45000 + commission - London

(LC499)   Read more

Recruitment Consultant - Finance into NFP

£40000 + commission + benefits - West   Read more

Recruitment Manager - Operations

£50000 + commission - City

(LC497)   Read more

Recruitment Consultant - Finance into Housing

£30,000 + commission + benefits - London   Read more

Recruitment Consultant - Finance into Music, Media & Entertainment

27000 - 38000 +   Read more

Recruitment Consultant - Corporate Treasury

c£40,000 + commission + bens - City of   Read more

Recruitment Consultant - Luxembourg market

Flexible + commission - Surrey

(LC493)   Read more

Recruitment Consultant-Tax into Practice

£25000-40000 + commission + bens - City of London

(LC492)   Read more

Recruitment Consultant - Interim Finance into NFP

c£40,000 + commission + bens -   Read more

Recruitment Consultant - Change & Transformation

c£30,000 + commission + bens - City   Read more

Recruitment Consultant - Tax into Financial Services

c£40,000 + commission + bens -   Read more

Recruitment Consultant - FM & Estates Professionals

£30k-35k + uncapped commission -   Read more

Manager/Team Leader, Interim Accounting & Finance

£35000- 45,000 + commission + opp for   Read more

Recruitment Consultant- Civil/Structural Engineering

£30k-40k + monthly uncapped commission - City of London

(MK483)   Read more

Temp/Freelance/Contract Recruitment Consultant

£30k-35k + monthly uncapped commission - City of London

(MK482)   Read more

Senior Recruitment Consultant- Transactional Finance

£25000 -36000 + commission - London EC2

(LC481)   Read more

Billing Recruitment Manager-Luxury Fashion & Retail

£50,000 + personal & team commission -   Read more

Recruitment Consultant - M&E Design

£25k - £35k + uncapped commission monthly -   Read more

Recruitment Consultant - Procurement

£24k - 32k + commission - London - City

(LC478)   Read more

Recruitment Consultant - Education

£32k + commission from 12.5% - 30% - London   Read more

Executive Search Consultant - Construction & Property

£40,000-60,000 - London - West End

(MK476)   Read more

Recruitment Consultant - White Collar Construction

30k – 50k basic plus monthly uncapped   Read more

Recruitment Consultant - Accounting & Finance into Media

£26000 - 35000 + commission   Read more

Recruitment Consultant - Construction Trades & Labour

£25k- 35k + monthly uncapped commission   Read more

Recruitment Consultant - White Collar Construction

£31000 - 36000 + commission and zero   Read more

Recruitment Consultant-Fundraising

£32000 + commision at up to 30% - City of London

(CW471)   Read more

Recruitment Consultant - Finance into Financial Services

£26000 - 38000 + commission -   Read more

Recruitment Consultant - Architecture & Interior Design

£25000 - 35000 + Uncapped Commission   Read more

Team Leader - Catering & Hospitality

£50,000 + commission - West London

(CW468)   Read more

Recruitment Consultant - Finance into the Third Sector

25000 - 32000 + commission   Read more

Recruitment Consultant - Marketing into FMCG

£40,000 + uncapped commission - Central London

(CW466)   Read more

Recruitment Consultant - Facilities Management

£28,000 - £30,000 + monthly uncapped commission -   Read more

Recruitment Delivery Manager - Non Billing

£35,000-40,000 + override OTE c£80,000 -   Read more

Recruitment Consultant - HR

£35000 + uncapped commission - Central London

(CW462)   Read more

Senior Recruitment Consultant - Accounting & Finance

£28000 - £36000 + commission -   Read more

Senior Consultant - HR

£40,000 plus monthly commission at 25% - Central   Read more

Permanent Recruitment Consultant

£28000 - £30000 + uncapped Commission - City of London

(CW459)   Read more

Recruitment Manager - Finance

£35000 - 50000 - London EC4

(LC 458)   Read more

Secretarial Recruitment Consultant

Competitive Salary + Commission - London W1

(CW457)   Read more

Recruitment Consultant - Compliance & Data Protection

Competitive Basic Salary + OTE -   Read more

Recruitment Manager - DTP

£40,000+Commission+Benefits - City of London

(CW454)   Read more

Senior Recruitment Consultant – Business Change & Transformation

£30,000 - £40,000 +   Read more

Recruitment Consultant - Accounting and Finance into Charity

£28 - 35,000 + uncapped   Read more

Talent Manager

£30000 - £40000 - OTE £50000 - London

(CW451)   Read more

Recruitment Consultant-Accounting into Legal

Competitive Salary + Commission + Bens - Central London

(LC   Read more

Contracts Consultant, Financial Services

Competitive basic + commission + bonus - Liverpool Street

(LC448)   Read more

Accounting & Finance into Commerce & Industry

Competitive basic + uncapped commission +   Read more

Recruitment Consultant - Transactional Finance

Competitive Salary + Commission - City of London

(LC446)   Read more

Recruitment Manager – Luxury Fashion and Retail Head Office Division

50k basic   Read more

Recruitment Consultant - Transactional Finance

£28,000 - 40,000 + commission - London City

(LC444)   Read more

Recruitment Consultant – Payroll & Bens

Competitive salary + OTE + benefits   Read more

Recruitment Manager, Accounting & Finance, Commerce Perm

Competitive salary + OTE   Read more

Billing Recruitment Manager – Transactional/Part Qualified Finance team

Competitive Salary +   Read more

Secretarial Consultant

£30-40K - West End

(CW440)   Read more

Commercial/ secretarial recruitment

£30-40K - London- West End

(CW439)   Read more

PR and Communications Recruitment Consultant

£25,000- £30,000 - North London

(CW438)   Read more

Recruitment Consultant - Tax into Financial Services

Competitive Salary, OTE and   Read more

Senior Manager or Associate Director- HR desk recruiting into the FS market

Competitive   Read more

Senior consultant- dual HR desk in a creative agency

Competitive salary + market   Read more

Secretarial Temporary Recruiter

£30k plus monthly uncapped commission - West End

(CW 423)   Read more

HR Permanent Consultant

£30k - £50k basic depending on experience, commission monthly 20%   Read more

Search Consultant – Tax

Competitive Salary + Commission + Bonus - City of   Read more

Search Consultant – Qualified Finance

Competitive Salary + Commission + Bonus - City   Read more

Recruitment Consultant - Construction / Civils / M&E

£30k - London City

(MK 416)   Read more

Principal Consultant – Internal Audit into Insurance

Competitive salary + commission + benefits   Read more

Senior HR Perm Consultant

£40k basic uncapped commission monthly - London

(CW 413)   Read more

Consultant / Senior Consultant – Property

Up to £35k plus uncapped commission -   Read more

Consultant / Senior Consultant – Civils / Infrastructure

Up to £30k plus uncapped   Read more

Consultant / Senior Consultant - Construction Fit-out

Up to £35k plus uncapped commission   Read more

HR Perm Consultant

35k ote 80k - West End, London

(CW28)   Read more

Team Leader – Construction Build

£40k plus - London West End

(MK 407)   Read more

Principal Consultant/Team Leader – CFO Practice, Private Equity

Competitive Salary + Bonus   Read more

Recruitment Consultant – Asset Management

Salary £35,000 + Commission + Benefits - City   Read more

Recruitment Consultant - Treasury

Competitive Basic Salary + Commission + Benefits - Central   Read more

Temporary Consultant - Secretarial into Professional and Financial Services

£21-28k + competitive uncapped   Read more

Permanent Consultant - Secretarial into Creative Industries

£25-28k + competitive uncapped commission -   Read more

Temporary Recruitment Consultant - Secretarial into Professional and Financial Services

£23-28k + competitive   Read more

Temporary Consultant - Secretarial into Creative Industries

£25-28k + competitive uncapped commission -   Read more

Senior Recruitment Consultant – Tax into Practice, Perm desk

Attractive Salary + Excellent   Read more

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