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6 Ways to Create a Standout Sales Presentation and Land Your Next Recruiting Client

Recruitment is changing. With more than 40,000 companies in the UK all competing for your business, it’s getting tough. 

Factor into this that potential new clients have more choice than ever when it comes to choosing a recruiting partner and you will appreciate why it’s now critical to stand out. 

An easy way to impress is to present your offer to your client professionally and confidently in the form of a sales presentation. 

The art of the sales presentation has drastically changed in recent years. Tech advances have allowed your clients to access more information than ever beforeAnd, consequently, there is much misinformation out there about what recruitment consultants can deliver. 

For this reason, today’s recruiter requires a different set of guidelines to deliver a successful sales presentation. Ready to learn more; then this post is for you! 

 

1. Your Research is Vital

As a recruitment consultant, being a great ‘salesperson’ is vital to our success. Great salespeople who are consistently successful understand their prospects pain. So, here is a scary stat for you. Did you know that only 13% of buyers feel like salespeople understand their needs? 

Wow, that means the market is open for you provided you can do your research that you then weave into your presentation. 

Client research, therefore, is a critical component of any sales presentation if you want to come away as their recruiter of choice either with exclusivity agreed, or a retainer in place. 

Here is the thing; without the appropriate background information, your sales presentation will lack context, personalisation, and authority. So, we recommend that before your presentation you gather the information about your prospect or account. I would suggest starting with your current database or CRM and anyone in the office who has information or connections to your client. Their website and LinkedIn company page are a rich source of data too. 

 

 

2. Personalisation is Key

It may well be that your recruitment company has a slide deck they want you to use. However, how personalised is it to your prospect? Here your research becomes invaluable. 

Consider this: According to research shared on Saleshacker, high-performing sales teams are 2.8 times more likely than underperforming teams to say their companies are now more focused on personalising customer interactions; a sign that personalisation works. 

By offering more personalised selling experiences, you will be the recruiter that stands out. 

 

 3. Use Visuals and Text

As human beings, many of us prefer visual media. You only need to look at the latest upsurge in Instagram and Youtube users to appreciate this.  The human brain processes visuals 60,000 times faster than text so images and charts will drive your selling points home faster than anything else. 

 

4. Use Case Studies

Surprisingly case studies aren’t used as much as they could be in the recruitment sector which means this is a great opportunity for you to stand out.  Have a look at our GSR2R case studies here to see how it can work. 

When a sector grows so does the competition and the potential new client you are presenting to will want to know what results you have achieved for other clients in the past as they pick and choose which recruitment company to work with. 

Present a case study in the form of a story, walking the prospect through a past customer’s experience. This method works because it provides the prospect with real, not hypothetical, proof that you can make good on your promises. 

 

 

5. Answer the Objections in Their Head 

Let’s be honest as professional recruitment pros we are used to handling objections. Therefore, taking some extra time as you create your presentation to answer their questions in the body of the presentation will demonstrate yet again how much you understand your sector and your potential new client sitting in front of you. 

For instance, we are in a skill short market so your audience might be thinking about how you will find clients that are different from others. Here you can ‘sell’ how different you are. Maybe it’s your active database of 20,000 developers or the market mapping you have carried out; make sure you share stats like this to ensure you stand out. 

 

6. Practice Practice and Practice Again 

I’ll be honest I am a massive fan of TED talks. The information is excellent, and all delivered professionally. If you haven’t checked the platform out, go and have a look. 

Here is the thing though. The speakers practice regularly to ensure they look so relaxed and confident. 

Practice your presentations a minimum of five times as this will help your flow and your conscious mind will help to influence your subconscious mind so that everything becomes familiar to you. 

As you do this you will develop the confidence and familiarity with both the subject matter and the prospect—so you can have a natural, genuine conversation. 

Ready to get going? 

 

Until next time 

 

Cheryl 

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Actively Recruiting

Senior Recruitment Consultant - Interim

50000 - West End

(LC616)   Read more

Recruitment Consultant - Finance into Legal

£25000 - 30000 - City

(LC615)   Read more

Recruitment Manager - Payroll

35000 - 55000 - London

(LC614)   Read more

Recruitment Consultant - Qualified Finance into C&I

28000 -36000 - London

(LC613)   Read more

Recruitment Consultant - Business Change

£28000-35000+ commission - City

(LC612)   Read more

Office Manager

£40000 + Bonus - West End

(CW611)   Read more

Recruitment Consultant - Secretarial Perm

£30000- 36000 + commission - City

(LC610)   Read more

Recruitment Consultant - Education

£30000 - 40000 + commission - London

(CW609)   Read more

Billing Manager - Qualified Finance

50000 - 60000 + commission + bonus -   Read more

Recruitment Consultant - Change Management

£22000 - 30000+ commission - City

(LC607)   Read more

Interim Recruitment Manager - Marketing/FMCG

£50-60000 + uncapped commission - City

(CW606)   Read more

Principal Consultant - Banking/Financial Services

to £60000 + commission + benefits - City

(LC605)   Read more

Principal Consultant - A&F into Property, Real Estate

45000 + uncapped commission +   Read more

Associate Director - Change Management

£65000 + benefits - City

(LC603)   Read more

Associate Consultant/Researcher

£22 -25000 + bonus - City

(LC602)   Read more

Recruitment Consultants - Education

30000 - 40000 - London

(CW601)   Read more

Senior Recruitment Consultant - Finance into Consumer

28000 - 40000 + uncapped commission   Read more

Snr Recruitment Consultant - Qualified Finance into Financial Services

28000 - 40000 +   Read more

Snr Recruitment Consultant - Qualified Finance

28000 - 40000 + uncapped commission -   Read more

Senior Recruitment Consultant - Internal Audit

30000 - 40000 + commission - City

(LC597)   Read more

Leadership role - Accounting and Finance Recruitment

60000 + package - Reading

(LC596)   Read more

Recruitment Consultant - A&F into C&I, Contracts

28000 - 35000 + commission -   Read more

Recruitment Consultant – Finance into Commerce & Industry

26000 - 35000 + commission   Read more

Delivery Recruitment Consultant, Accounting & Finance

26000 - 35000 + benefits - City

(LC593)   Read more

Recruitment Consultant - Qualified Finance into C&I

32000 - 40000 - City

(LC592)   Read more

Senior Recruitment Consultant - Qualified Finance into Consumer

£40000 + commission + benefits   Read more

Interim Recruitment Consultant - HR

£30000 - 40000 + commission - City

(CW590)   Read more

Manager - Secretarial Support

£40000 - 70000 + OTE - City

(CW589)   Read more

Senior Recruitment Consultant - Finance into Media

£26000 - £32000 + commission -   Read more

Senior Consultant - Executive Support

£30000 - 40000 + commission - West End

(CW586)   Read more

Billing Manager - HR into C&I

£40000 - 60000 + uncapped commission -   Read more

Recruitment Consultant – Accounting and Finance into C&I

£27000 - 35000 + commission   Read more

Recruitment Consultant – PQ Finance into Retail, Perm desk

£22000 - 28000+   Read more

Recruitment Consultant – PQ Finance into Media, Perm desk

£22000 - 28000   Read more

Permanent Recruitment Consultant – Construction White-Collar

£30000 - 35000 + commission - Canary   Read more

Recruitment Consultant – white-collar construction

£31000 - 36000 + commission/no threshold - City

(MK580)   Read more

Recruitment Consultant – Architecture & Interior Design

£25000 - 35000 + uncapped commission   Read more

Managing Consultant – Facilities Management

£40000 - 50000 + commission - City

(MK578)   Read more

Senior Recruitment Consultant – Construction

$60000 - 80000 + commission - New York,   Read more

Senior Recruitment Consultant – Construction (commercial, production, design) – Dual Desk

£30000 -   Read more

Senior Recruitment Consultant – Architecture & Interior Design

£30000- 35000 + commission -   Read more

Recruitment Consultant – Trades & Labour

£30000 - 35000 + commission - City

(MK574)   Read more

Interim Recruitment Consultant – Power (Transmission & Distribution)

£30000 -35000 + commission -   Read more

Recruitment Consultant – Global Mining Recruitment Services

£30000 - £40000 + commission -   Read more

Recruitment Consultant - Qualified Finance into C&I

£28000 -36000 + commission - West   Read more

Senior Recruitment Consultant - Qualified Finance into Consumer

£32000 - £45000 + commission   Read more

Billing Manager - Accounting and Finance

£50000 + commission - City

(LC568)   Read more

Associate Director/Manager - Communications

Up to £80000 - West End

(CW567)   Read more

Recruitment Consultant - Treasury

£28000- 35000 - City

(LC566)   Read more

Recruitment Consultant - Qualified Finance into C&I

£28000 - £35000 + commission -   Read more

Recruitment Consultant-Sales & Marketing into Fashion

£28000 - 40000 - West London

(CW564)   Read more

Recruitment Consultant - HR Business Change

£25000 - 35000 + uncapped commission   Read more

Recruitment Consultant - Finance into Funds

25000 - 33000 + commission - West   Read more

Senior Recruitment Consultant - Qualified Finance into Consumer

30000 - 40000 + commission   Read more

Recruitment Consultant - Change Management

£30000 - 40000 + commission - City

(LC560)   Read more

Recruitment Consultant - Risk into Financial Services

£30000 - 40000 + commission -   Read more

Recruitment Consultant - Accounting and Finance into Financial Services

30000 - 40000 +   Read more

Recruitment Consultant - Secretarial Support

£30k - 45k + 20% commission - City

(CW557)   Read more

Senior Consultant - Primary Education

£30 - 35k + guaranteed commission of £1.5k   Read more

HR Recruiters - Consultant to Associate Director level

£35-50k + quarterly commission -   Read more

Recruitment Consultants & Team Leaders - Secretarial

£30000 - 40000 + commission +   Read more

Recruitment Consultant - Digital Marketing

£30000-40000 + monthly, quarterly + annual commission -   Read more

Senior Recruitment Consultant

£30000-40000 + uncapped commission - West End

(CV552)   Read more

Senior Recruitment Consultant - Interim Payroll

28000 - 40000 + uncapped commission -   Read more

Recruitment Consultant - Payroll

28000 - 32000 + uncapped commission - City

(LC550)   Read more

Manager/Snr Manager - Change Management

£60000 + commission + benefits - City

(LC549)   Read more

Senior Recruitment Consultant - Accounting and Finance

£32000 - 40000 + commission +   Read more

Senior Recruitment Consultant - Compliance

£32000 - 40000 + commission - City

(LC547)   Read more

Senior Resourcer - Public Sector

£35000 (OTE £45000) - City

(CW546)   Read more

Recruitment Consultant - Criminal Justice, Public Sector

£30000+ commission - City

(CW545)   Read more

Senior Consultant - Asset Management

28000 - 40000 - City

(LC544)   Read more

Team Manager - Trades and Labour

£35000 - 45000 + uncapped commission -   Read more

Recruitment Consultant - Built Environment

20000 - 25000 + uncapped commission - City

(MK542)   Read more

Interim Recruitment Consultant-Main Contract Construction, White Collar

£35000 - 50000 + monthly uncapped   Read more

Divisional Manager - FM & Maintenance

£40000 - 50000 + monthly commission +   Read more

Recruitment Consultant - HR

£30000 - 40000 (OTE £60k in year one) -   Read more

Associate Director - Interim Accounting and Finance

£60000 + package - West End

(LC538)   Read more

Senior Recruitment Consultant - Interim Finance into Media

£28000 - 40000 + commission   Read more

Recruitment Consultant - Qualified Finance into Media

£32000 - 45000 + uncapped commission   Read more

Recruitment Consultant - Construction

£25000 - 35000 + uncapped commission - Stevenage

(MK534)   Read more

Interim Recruitment Consultant - Facilities & Estates

30000 - 35000 + uncapped commission   Read more

Senior Consultant - Trades and Labour

£30000 - 40000 + commission - City

(MK532)   Read more

Recruitment Consultant - Compliance

£28000 - 40000 + commission + benefits - City

(LC531)   Read more

Recruitment Consultant - M&E Design and Contracting

£25000 - 30000 + uncapped commission   Read more

Recruitment Consultant - Actuarial

£25000 - 38000 + commission + benefits - City

(LC529)   Read more

Recruitment Consultant - Banking Ops, Temp desk

£28000 - 35000 + commission -   Read more

M&E Recruitment Consultant

£25000 -30000 + uncapped commission - City

(MK527)   Read more

Senior Recruitment Consultant - PQS

£30000 - 4000 + uncapped commission - City

(MK526)   Read more

Search Consultant - Construction, Infrastructure & Property

£45000 - 70000 + uncapped commission   Read more

Recruitment Consultant - Accounting and Finance

26000 - 32000 + commission - West   Read more

Recruitment Consultant - Procurement

£28000 - 36000 + commission - West End

(LC523)   Read more

Recruitment Consultant - Finance into Insurance

£26000 - £32000 + commission - City

(LC522)   Read more

Senior Recruitment Consultant - Digital Marketing

£30000 - 40000 + commission - Holborn

(CW521)   Read more

Recruitment Consultant - Transactional Finance, temp

£25000 - 32000 + commission - West   Read more

Senior Consultant - Business Change into Legal

£40000 + uncapped commission - City   Read more

Recruitment Consultant - Accounting & Finance into Legal

£28000 - 33000 + commission   Read more

Recruitment Consultant - Accounting into Arts & Charities

28000 - 32000 + commission   Read more

Branch Manager - Built Environment

£40 - 60000 + commission - London

(MK514)   Read more

Principal Consultant - Compliance

£40000 + commission with zero threshold - City

(LC512)   Read more

Senior Recruitment Consultant - Finance & Accounting

£28000 - 40000 + commission -   Read more

Dual Desk Recruitment Consultant - White Collar Construction

£3000 - 35000 + commission   Read more

Executive Search Consultant - Construction & Property

£60000 + monthly uncapped commission -   Read more

Recruitment Consultant-Construction Trades & Labour

£30000-35000 + monthly uncapped commission - City

(MK508)   Read more

Recruitment Consultant - General Insurance

£30000 - £32000 + commission - City

(LC507)   Read more

Recruitment Consultant - Secretarial, Temp

£40000 + uncapped commission - City

(CW506)   Read more

Recruitment Manager - Transactional/Part Qualified Finance

£50000 + package - City

(LC505)   Read more

Senior Consultant - Education

£34000 - 40000 + uncapped commission - City

(CW504)   Read more

Contract/Interim Recruitment Consultant - Construction

£30000 - £35000 + uncapped commission - City   Read more

Interim Recruitment Consultant-Health, Safety & Environment

£30,000 - £40,000 + uncapped commission   Read more

Recruitment Consultant - Management Consultancy

£25000 - 30000 + commission - Fulham

(LC501)   Read more

Recruitment Consultant - HR

£35000 - £45000 + commission - Birmingham

(CW500)   Read more

Recruitment Consultant - Interim Accounting & Finance

£45000 + commission - London

(LC499)   Read more

Recruitment Consultant - Finance into NFP

£40000 + commission + benefits - West   Read more

Recruitment Manager - Operations

£50000 + commission - City

(LC497)   Read more

Recruitment Consultant - Finance into Housing

£30,000 + commission + benefits - London   Read more

Recruitment Consultant - Finance into Music, Media & Entertainment

27000 - 38000 +   Read more

Recruitment Consultant - Corporate Treasury

c£40,000 + commission + bens - City of   Read more

Recruitment Consultant - Luxembourg market

Flexible + commission - Surrey

(LC493)   Read more

Recruitment Consultant-Tax into Practice

£25000-40000 + commission + bens - City of London

(LC492)   Read more

Recruitment Consultant - Interim Finance into NFP

c£40,000 + commission + bens -   Read more

Recruitment Consultant - Change & Transformation

c£30,000 + commission + bens - City   Read more

Recruitment Consultant - Tax into Financial Services

c£40,000 + commission + bens -   Read more

Recruitment Consultant - FM & Estates Professionals

£30k-35k + uncapped commission -   Read more

Manager/Team Leader, Interim Accounting & Finance

£35000- 45,000 + commission + opp for   Read more

Recruitment Consultant- Civil/Structural Engineering

£30k-40k + monthly uncapped commission - City of London

(MK483)   Read more

Temp/Freelance/Contract Recruitment Consultant

£30k-35k + monthly uncapped commission - City of London

(MK482)   Read more

Senior Recruitment Consultant- Transactional Finance

£25000 -36000 + commission - London EC2

(LC481)   Read more

Billing Recruitment Manager-Luxury Fashion & Retail

£50,000 + personal & team commission -   Read more

Recruitment Consultant - M&E Design

£25k - £35k + uncapped commission monthly -   Read more

Recruitment Consultant - Procurement

£24k - 32k + commission - London - City

(LC478)   Read more

Recruitment Consultant - Education

£32k + commission from 12.5% - 30% - London   Read more

Executive Search Consultant - Construction & Property

£40,000-60,000 - London - West End

(MK476)   Read more

Recruitment Consultant - White Collar Construction

30k – 50k basic plus monthly uncapped   Read more

Recruitment Consultant - Accounting & Finance into Media

£26000 - 35000 + commission   Read more

Recruitment Consultant - Construction Trades & Labour

£25k- 35k + monthly uncapped commission   Read more

Recruitment Consultant - White Collar Construction

£31000 - 36000 + commission and zero   Read more

Recruitment Consultant-Fundraising

£32000 + commision at up to 30% - City of London

(CW471)   Read more

Recruitment Consultant - Finance into Financial Services

£26000 - 38000 + commission -   Read more

Recruitment Consultant - Architecture & Interior Design

£25000 - 35000 + Uncapped Commission   Read more

Team Leader - Catering & Hospitality

£50,000 + commission - West London

(CW468)   Read more

Recruitment Consultant - Finance into the Third Sector

25000 - 32000 + commission   Read more

Recruitment Consultant - Marketing into FMCG

£40,000 + uncapped commission - Central London

(CW466)   Read more

Recruitment Consultant - Facilities Management

£28,000 - £30,000 + monthly uncapped commission -   Read more

Recruitment Delivery Manager - Non Billing

£35,000-40,000 + override OTE c£80,000 -   Read more

Recruitment Consultant - HR

£35000 + uncapped commission - Central London

(CW462)   Read more

Senior Recruitment Consultant - Accounting & Finance

£28000 - £36000 + commission -   Read more

Senior Consultant - HR

£40,000 plus monthly commission at 25% - Central   Read more

Permanent Recruitment Consultant

£28000 - £30000 + uncapped Commission - City of London

(CW459)   Read more

Recruitment Manager - Finance

£35000 - 50000 - London EC4

(LC 458)   Read more

Secretarial Recruitment Consultant

Competitive Salary + Commission - London W1

(CW457)   Read more

Recruitment Consultant - Compliance & Data Protection

Competitive Basic Salary + OTE -   Read more

Recruitment Manager - DTP

£40,000+Commission+Benefits - City of London

(CW454)   Read more

Senior Recruitment Consultant – Business Change & Transformation

£30,000 - £40,000 +   Read more

Recruitment Consultant - Accounting and Finance into Charity

£28 - 35,000 + uncapped   Read more

Recruitment Consultant-Accounting into Legal

Competitive Salary + Commission + Bens - Central London

(LC   Read more

Contracts Consultant, Financial Services

Competitive basic + commission + bonus - Liverpool Street

(LC448)   Read more

Accounting & Finance into Commerce & Industry

Competitive basic + uncapped commission +   Read more

Recruitment Consultant - Transactional Finance

Competitive Salary + Commission - City of London

(LC446)   Read more

Recruitment Manager – Luxury Fashion and Retail Head Office Division

50k basic   Read more

Recruitment Consultant - Transactional Finance

£28,000 - 40,000 + commission - London City

(LC444)   Read more

Recruitment Consultant – Payroll & Bens

Competitive salary + OTE + benefits   Read more

Recruitment Manager, Accounting & Finance, Commerce Perm

Competitive salary + OTE   Read more

Billing Recruitment Manager – Transactional/Part Qualified Finance team

Competitive Salary +   Read more

Secretarial Consultant

£30-40K - West End

(CW440)   Read more

Commercial/ secretarial recruitment

£30-40K - London- West End

(CW439)   Read more

PR and Communications Recruitment Consultant

£25,000- £30,000 - North London

(CW438)   Read more

Recruitment Consultant - Tax into Financial Services

Competitive Salary, OTE and   Read more

Senior Manager or Associate Director- HR desk recruiting into the FS market

Competitive   Read more

Senior consultant- dual HR desk in a creative agency

Competitive salary + market   Read more

Secretarial Temporary Recruiter

£30k plus monthly uncapped commission - West End

(CW 423)   Read more

HR Permanent Consultant

£30k - £50k basic depending on experience, commission monthly 20%   Read more

Search Consultant – Tax

Competitive Salary + Commission + Bonus - City of   Read more

Search Consultant – Qualified Finance

Competitive Salary + Commission + Bonus - City   Read more

Recruitment Consultant - Construction / Civils / M&E

£30k - London City

(MK 416)   Read more

Principal Consultant – Internal Audit into Insurance

Competitive salary + commission + benefits   Read more

Senior HR Perm Consultant

£40k basic uncapped commission monthly - London

(CW 413)   Read more

Consultant / Senior Consultant – Property

Up to £35k plus uncapped commission -   Read more

Consultant / Senior Consultant – Civils / Infrastructure

Up to £30k plus uncapped   Read more

Consultant / Senior Consultant - Construction Fit-out

Up to £35k plus uncapped commission   Read more

HR Perm Consultant

35k ote 80k - West End, London

(CW28)   Read more

Team Leader – Construction Build

£40k plus - London West End

(MK 407)   Read more

Principal Consultant/Team Leader – CFO Practice, Private Equity

Competitive Salary + Bonus   Read more

Recruitment Consultant – Asset Management

Salary £35,000 + Commission + Benefits - City   Read more

Recruitment Consultant - Treasury

Competitive Basic Salary + Commission + Benefits - Central   Read more

Temporary Consultant - Secretarial into Professional and Financial Services

£21-28k + competitive uncapped   Read more

Permanent Consultant - Secretarial into Creative Industries

£25-28k + competitive uncapped commission -   Read more

Temporary Recruitment Consultant - Secretarial into Professional and Financial Services

£23-28k + competitive   Read more

Temporary Consultant - Secretarial into Creative Industries

£25-28k + competitive uncapped commission -   Read more

Senior Recruitment Consultant – Tax into Practice, Perm desk

Attractive Salary + Excellent   Read more

Latest blog posts

6 Ways to Create a Standout Sales Presentation and Land Your Next Recruiting Client

Recruitment is changing. With more than 40,000 companies in the UK all competing for your business,...