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8 Ways to Win More Client and Candidate Referrals in The Next Six Months

In a highly competitive recruitment marketplace, more than ever people are using referrals to select who they work with, be they candidates looking for their dream career or clients looking to plug a gap in the team.  

A referral is simply an act of referring to someone or something for review, action or consultation. In the world or recruiting, it means asking a client or candidate to direct someone else to you; to recommend you as a great recruiter whose services could be of benefit to them. 

Referrals have a high conversion rate, are known to be faster to close, and have a better lifetime value.  They ‘re an excellent way to develop new leads. And they keep your business moving forward. 

If you can develop a name for yourself as a great company to work for - trustworthy and credible - you’re on to a winner. 

 

Be good at what you do  

…and the referrals will come. Remind your customers why your business is unique. What do you offer that others don’t? Do you provide a monthly newsletter, reports or white papers on industry-relevant news and post blogs for your clients? All these will enable clients to see you in a favourable light. 

If you earn the respect and trust of your clients and candidates, positive feedback will follow. Ensure you act on it.  

 

Think Positive  

Asking may not be something you feel comfortable with, but referrals don’t just fall into your lap (well, rarely). You need to plan and carry out your plan actively. For it to succeed, you need to be motivated and confident, overcoming any embarrassment about asking for referrals or the name of someone who is looking to recruit or move. 

Get into the positive zone. You know you’re a great business and offer a wealth of knowledge and experience to your customers. You’ve already done an excellent job – getting them their ideal candidate or job placement. Therefore, they will likely be happy to provide a referral.  

 

Asking for a referral 

Choose your referral prospects wisely. Typically, those clients and candidates for who you have provided exceptional service: those who know the value of what you offer 

Think about the personalities of the people you are going to approach for a referral. If they are outgoing, they may favour a direct approach - you could call them and ask outrightHowever, if your client or candidate is more reserved, it pays to be more tactful. You may need to refine your approach. Perhaps they will respond better to an email?  

Alternatively, they may prefer to write a testimonial for you to use on your website, or complete a form online (consider free software such as SurveyMonkey). 

Whichever method of contact you choose, make sure youre clear in what you would like them to provide. 

 

Personalise your request 

Don’t be tempted to send out a catch-all email asking for referrals. Its likely most will go unread. Instead, consider personalising your contact, tailoring it to the individual client. This will give them a sense of their value to you, and they are more likely to respond. 

Similarly, its good to call. If you can schedule a personal call, it says you value that individual and their opinion. 

 

Offer an incentive 

You know the service you provide is excellent, but everyone likes a special offer too. So, think about what you could offer those who are willing to give a referral. Perhaps a gift, a free month of your service, or a discount 

Creating a special package implies that you consider them to be highly regarded, select clients. If you don’t have a company culture in giving free services or gifts, you could consider making a charitable donation in the name of the referee. 

Theta is a saying that you; ‘get what you give – so be prepared to flip the compliment by providing a referral to them if it’s appropriate.  

Remember too at GSR2R we offer a generous referral scheme where our candidates can help their colleagues and friends in their recruitment career while getting rewarded also. 

 

Nail Your Sales Plan

It’s all very well having the referrals – so now what do you so with them? Don’t let them hang around, make sure you have a plan in place to convert these leads into new business and fast too. 

 

Permission to Say No  

It’s imperative that your clients are giving a referral because they want to, not because they feel cornered into having to provide one. 

It’s possible that a client will not want to provide a referral. It may be that they’ve had previous poor experience, or they just may not be comfortable with the idea. If so, respect their preference. If you continue to offer them a fantastic service, they may well decide to refer you in the future.  

 

Show Your Appreciation 

Happy customers will be glad to help you grow your business.  A phone call, email or (best of all) a handwritten letter is acknowledging the referral and thanking them is a great way to show your appreciation.  

 

Until next time 

Cheryl 

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Sectors

Actively Recruiting

Senior Recruitment Consultant - Compliance

32000 - 40000 + commission - City

(LC621)   Read more

Research Associate

£40000 + bonus - West End

(LC620)   Read more

Senior Recruitment Consultant - A&F into Charity

c£40,000 + commission + benefits -   Read more

Senior Recruitment Consultant - Front Office

£40000 + commission - Central London

(LC618)   Read more

Senior Recruitment Consultant - Finance into Insurance

£40000 equivalent - Hong Kong

(LC617)   Read more

Senior Recruitment Consultant - Interim

50000 - West End

(LC616)   Read more

Recruitment Consultant - Finance into Legal

£25000 - 30000 - City

(LC615)   Read more

Recruitment Manager - Payroll

35000 - 55000 - London

(LC614)   Read more

Recruitment Consultant - Qualified Finance into C&I

28000 -36000 - London

(LC613)   Read more

Recruitment Consultant - Business Change

£28000-35000+ commission - City

(LC612)   Read more

Office Manager

£40000 + Bonus - West End

(CW611)   Read more

Recruitment Consultant - Secretarial Perm

£30000- 36000 + commission - City

(LC610)   Read more

Recruitment Consultant - Education

£30000 - 40000 + commission - London

(CW609)   Read more

Billing Manager - Qualified Finance

50000 - 60000 + commission + bonus -   Read more

Recruitment Consultant - Change Management

£22000 - 30000+ commission - City

(LC607)   Read more

Interim Recruitment Manager - Marketing/FMCG

£50-60000 + uncapped commission - City

(CW606)   Read more

Principal Consultant - Banking/Financial Services

to £60000 + commission + benefits - City

(LC605)   Read more

Principal Consultant - A&F into Property, Real Estate

45000 + uncapped commission +   Read more

Associate Director - Change Management

£65000 + benefits - City

(LC603)   Read more

Associate Consultant/Researcher

£22 -25000 + bonus - City

(LC602)   Read more

Recruitment Consultants - Education

30000 - 40000 - London

(CW601)   Read more

Senior Recruitment Consultant - Finance into Consumer

28000 - 40000 + uncapped commission   Read more

Snr Recruitment Consultant - Qualified Finance into Financial Services

28000 - 40000 +   Read more

Snr Recruitment Consultant - Qualified Finance

28000 - 40000 + uncapped commission -   Read more

Senior Recruitment Consultant - Internal Audit

30000 - 40000 + commission - City

(LC597)   Read more

Leadership role - Accounting and Finance Recruitment

60000 + package - Reading

(LC596)   Read more

Recruitment Consultant - A&F into C&I, Contracts

28000 - 35000 + commission -   Read more

Recruitment Consultant – Finance into Commerce & Industry

26000 - 35000 + commission   Read more

Delivery Recruitment Consultant, Accounting & Finance

26000 - 35000 + benefits - City

(LC593)   Read more

Recruitment Consultant - Qualified Finance into C&I

32000 - 40000 - City

(LC592)   Read more

Senior Recruitment Consultant - Qualified Finance into Consumer

£40000 + commission + benefits   Read more

Interim Recruitment Consultant - HR

£30000 - 40000 + commission - City

(CW590)   Read more

Manager - Secretarial Support

£40000 - 70000 + OTE - City

(CW589)   Read more

Senior Recruitment Consultant - Finance into Media

£26000 - £32000 + commission -   Read more

Senior Consultant - Executive Support

£30000 - 40000 + commission - West End

(CW586)   Read more

Billing Manager - HR into C&I

£40000 - 60000 + uncapped commission -   Read more

Recruitment Consultant – Accounting and Finance into C&I

£27000 - 35000 + commission   Read more

Recruitment Consultant – PQ Finance into Retail, Perm desk

£22000 - 28000+   Read more

Recruitment Consultant – PQ Finance into Media, Perm desk

£22000 - 28000   Read more

Permanent Recruitment Consultant – Construction White-Collar

£30000 - 35000 + commission - Canary   Read more

Recruitment Consultant – white-collar construction

£31000 - 36000 + commission/no threshold - City

(MK580)   Read more

Recruitment Consultant – Architecture & Interior Design

£25000 - 35000 + uncapped commission   Read more

Managing Consultant – Facilities Management

£40000 - 50000 + commission - City

(MK578)   Read more

Senior Recruitment Consultant – Construction

$60000 - 80000 + commission - New York,   Read more

Senior Recruitment Consultant – Construction (commercial, production, design) – Dual Desk

£30000 -   Read more

Senior Recruitment Consultant – Architecture & Interior Design

£30000- 35000 + commission -   Read more

Recruitment Consultant – Trades & Labour

£30000 - 35000 + commission - City

(MK574)   Read more

Interim Recruitment Consultant – Power (Transmission & Distribution)

£30000 -35000 + commission -   Read more

Recruitment Consultant – Global Mining Recruitment Services

£30000 - £40000 + commission -   Read more

Recruitment Consultant - Qualified Finance into C&I

£28000 -36000 + commission - West   Read more

Senior Recruitment Consultant - Qualified Finance into Consumer

£32000 - £45000 + commission   Read more

Billing Manager - Accounting and Finance

£50000 + commission - City

(LC568)   Read more

Associate Director/Manager - Communications

Up to £80000 - West End

(CW567)   Read more

Recruitment Consultant - Treasury

£28000- 35000 - City

(LC566)   Read more

Recruitment Consultant - Qualified Finance into C&I

£28000 - £35000 + commission -   Read more

Recruitment Consultant-Sales & Marketing into Fashion

£28000 - 40000 - West London

(CW564)   Read more

Recruitment Consultant - HR Business Change

£25000 - 35000 + uncapped commission   Read more

Recruitment Consultant - Finance into Funds

25000 - 33000 + commission - West   Read more

Senior Recruitment Consultant - Qualified Finance into Consumer

30000 - 40000 + commission   Read more

Recruitment Consultant - Change Management

£30000 - 40000 + commission - City

(LC560)   Read more

Recruitment Consultant - Risk into Financial Services

£30000 - 40000 + commission -   Read more

Recruitment Consultant - Accounting and Finance into Financial Services

30000 - 40000 +   Read more

Recruitment Consultant - Secretarial Support

£30k - 45k + 20% commission - City

(CW557)   Read more

Senior Consultant - Primary Education

£30 - 35k + guaranteed commission of £1.5k   Read more

HR Recruiters - Consultant to Associate Director level

£35-50k + quarterly commission -   Read more

Recruitment Consultants & Team Leaders - Secretarial

£30000 - 40000 + commission +   Read more

Recruitment Consultant - Digital Marketing

£30000-40000 + monthly, quarterly + annual commission -   Read more

Senior Recruitment Consultant

£30000-40000 + uncapped commission - West End

(CV552)   Read more

Senior Recruitment Consultant - Interim Payroll

28000 - 40000 + uncapped commission -   Read more

Recruitment Consultant - Payroll

28000 - 32000 + uncapped commission - City

(LC550)   Read more

Manager/Snr Manager - Change Management

£60000 + commission + benefits - City

(LC549)   Read more

Senior Recruitment Consultant - Accounting and Finance

£32000 - 40000 + commission +   Read more

Senior Recruitment Consultant - Compliance

£32000 - 40000 + commission - City

(LC547)   Read more

Senior Resourcer - Public Sector

£35000 (OTE £45000) - City

(CW546)   Read more

Recruitment Consultant - Criminal Justice, Public Sector

£30000+ commission - City

(CW545)   Read more

Senior Consultant - Asset Management

28000 - 40000 - City

(LC544)   Read more

Team Manager - Trades and Labour

£35000 - 45000 + uncapped commission -   Read more

Recruitment Consultant - Built Environment

20000 - 25000 + uncapped commission - City

(MK542)   Read more

Interim Recruitment Consultant-Main Contract Construction, White Collar

£35000 - 50000 + monthly uncapped   Read more

Divisional Manager - FM & Maintenance

£40000 - 50000 + monthly commission +   Read more

Recruitment Consultant - HR

£30000 - 40000 (OTE £60k in year one) -   Read more

Associate Director - Interim Accounting and Finance

£60000 + package - West End

(LC538)   Read more

Senior Recruitment Consultant - Interim Finance into Media

£28000 - 40000 + commission   Read more

Recruitment Consultant - Qualified Finance into Media

£32000 - 45000 + uncapped commission   Read more

Recruitment Consultant - Construction

£25000 - 35000 + uncapped commission - Stevenage

(MK534)   Read more

Interim Recruitment Consultant - Facilities & Estates

30000 - 35000 + uncapped commission   Read more

Senior Consultant - Trades and Labour

£30000 - 40000 + commission - City

(MK532)   Read more

Recruitment Consultant - Compliance

£28000 - 40000 + commission + benefits - City

(LC531)   Read more

Recruitment Consultant - M&E Design and Contracting

£25000 - 30000 + uncapped commission   Read more

Recruitment Consultant - Actuarial

£25000 - 38000 + commission + benefits - City

(LC529)   Read more

Recruitment Consultant - Banking Ops, Temp desk

£28000 - 35000 + commission -   Read more

M&E Recruitment Consultant

£25000 -30000 + uncapped commission - City

(MK527)   Read more

Senior Recruitment Consultant - PQS

£30000 - 4000 + uncapped commission - City

(MK526)   Read more

Search Consultant - Construction, Infrastructure & Property

£45000 - 70000 + uncapped commission   Read more

Recruitment Consultant - Accounting and Finance

26000 - 32000 + commission - West   Read more

Recruitment Consultant - Procurement

£28000 - 36000 + commission - West End

(LC523)   Read more

Recruitment Consultant - Finance into Insurance

£26000 - £32000 + commission - City

(LC522)   Read more

Senior Recruitment Consultant - Digital Marketing

£30000 - 40000 + commission - Holborn

(CW521)   Read more

Recruitment Consultant - Transactional Finance, temp

£25000 - 32000 + commission - West   Read more

Senior Consultant - Business Change into Legal

£40000 + uncapped commission - City   Read more

Recruitment Consultant - Accounting & Finance into Legal

£28000 - 33000 + commission   Read more

Recruitment Consultant - Accounting into Arts & Charities

28000 - 32000 + commission   Read more

Branch Manager - Built Environment

£40 - 60000 + commission - London

(MK514)   Read more

Principal Consultant - Compliance

£40000 + commission with zero threshold - City

(LC512)   Read more

Senior Recruitment Consultant - Finance & Accounting

£28000 - 40000 + commission -   Read more

Dual Desk Recruitment Consultant - White Collar Construction

£3000 - 35000 + commission   Read more

Executive Search Consultant - Construction & Property

£60000 + monthly uncapped commission -   Read more

Recruitment Consultant-Construction Trades & Labour

£30000-35000 + monthly uncapped commission - City

(MK508)   Read more

Recruitment Consultant - General Insurance

£30000 - £32000 + commission - City

(LC507)   Read more

Recruitment Consultant - Secretarial, Temp

£40000 + uncapped commission - City

(CW506)   Read more

Recruitment Manager - Transactional/Part Qualified Finance

£50000 + package - City

(LC505)   Read more

Senior Consultant - Education

£34000 - 40000 + uncapped commission - City

(CW504)   Read more

Contract/Interim Recruitment Consultant - Construction

£30000 - £35000 + uncapped commission - City   Read more

Interim Recruitment Consultant-Health, Safety & Environment

£30,000 - £40,000 + uncapped commission   Read more

Recruitment Consultant - Management Consultancy

£25000 - 30000 + commission - Fulham

(LC501)   Read more

Recruitment Consultant - HR

£35000 - £45000 + commission - Birmingham

(CW500)   Read more

Recruitment Consultant - Interim Accounting & Finance

£45000 + commission - London

(LC499)   Read more

Recruitment Consultant - Finance into NFP

£40000 + commission + benefits - West   Read more

Recruitment Manager - Operations

£50000 + commission - City

(LC497)   Read more

Recruitment Consultant - Finance into Housing

£30,000 + commission + benefits - London   Read more

Recruitment Consultant - Finance into Music, Media & Entertainment

27000 - 38000 +   Read more

Recruitment Consultant - Corporate Treasury

c£40,000 + commission + bens - City of   Read more

Recruitment Consultant - Luxembourg market

Flexible + commission - Surrey

(LC493)   Read more

Recruitment Consultant-Tax into Practice

£25000-40000 + commission + bens - City of London

(LC492)   Read more

Recruitment Consultant - Interim Finance into NFP

c£40,000 + commission + bens -   Read more

Recruitment Consultant - Change & Transformation

c£30,000 + commission + bens - City   Read more

Recruitment Consultant - Tax into Financial Services

c£40,000 + commission + bens -   Read more

Recruitment Consultant - FM & Estates Professionals

£30k-35k + uncapped commission -   Read more

Manager/Team Leader, Interim Accounting & Finance

£35000- 45,000 + commission + opp for   Read more

Recruitment Consultant- Civil/Structural Engineering

£30k-40k + monthly uncapped commission - City of London

(MK483)   Read more

Temp/Freelance/Contract Recruitment Consultant

£30k-35k + monthly uncapped commission - City of London

(MK482)   Read more

Senior Recruitment Consultant- Transactional Finance

£25000 -36000 + commission - London EC2

(LC481)   Read more

Billing Recruitment Manager-Luxury Fashion & Retail

£50,000 + personal & team commission -   Read more

Recruitment Consultant - M&E Design

£25k - £35k + uncapped commission monthly -   Read more

Recruitment Consultant - Procurement

£24k - 32k + commission - London - City

(LC478)   Read more

Recruitment Consultant - Education

£32k + commission from 12.5% - 30% - London   Read more

Executive Search Consultant - Construction & Property

£40,000-60,000 - London - West End

(MK476)   Read more

Recruitment Consultant - White Collar Construction

30k – 50k basic plus monthly uncapped   Read more

Recruitment Consultant - Accounting & Finance into Media

£26000 - 35000 + commission   Read more

Recruitment Consultant - Construction Trades & Labour

£25k- 35k + monthly uncapped commission   Read more

Recruitment Consultant - White Collar Construction

£31000 - 36000 + commission and zero   Read more

Recruitment Consultant-Fundraising

£32000 + commision at up to 30% - City of London

(CW471)   Read more

Recruitment Consultant - Finance into Financial Services

£26000 - 38000 + commission -   Read more

Recruitment Consultant - Architecture & Interior Design

£25000 - 35000 + Uncapped Commission   Read more

Team Leader - Catering & Hospitality

£50,000 + commission - West London

(CW468)   Read more

Recruitment Consultant - Finance into the Third Sector

25000 - 32000 + commission   Read more

Recruitment Consultant - Marketing into FMCG

£40,000 + uncapped commission - Central London

(CW466)   Read more

Recruitment Consultant - Facilities Management

£28,000 - £30,000 + monthly uncapped commission -   Read more

Recruitment Delivery Manager - Non Billing

£35,000-40,000 + override OTE c£80,000 -   Read more

Recruitment Consultant - HR

£35000 + uncapped commission - Central London

(CW462)   Read more

Senior Recruitment Consultant - Accounting & Finance

£28000 - £36000 + commission -   Read more

Senior Consultant - HR

£40,000 plus monthly commission at 25% - Central   Read more

Permanent Recruitment Consultant

£28000 - £30000 + uncapped Commission - City of London

(CW459)   Read more

Recruitment Manager - Finance

£35000 - 50000 - London EC4

(LC 458)   Read more

Secretarial Recruitment Consultant

Competitive Salary + Commission - London W1

(CW457)   Read more

Recruitment Consultant - Compliance & Data Protection

Competitive Basic Salary + OTE -   Read more

Recruitment Manager - DTP

£40,000+Commission+Benefits - City of London

(CW454)   Read more

Senior Recruitment Consultant – Business Change & Transformation

£30,000 - £40,000 +   Read more

Recruitment Consultant - Accounting and Finance into Charity

£28 - 35,000 + uncapped   Read more

Recruitment Consultant-Accounting into Legal

Competitive Salary + Commission + Bens - Central London

(LC   Read more

Contracts Consultant, Financial Services

Competitive basic + commission + bonus - Liverpool Street

(LC448)   Read more

Accounting & Finance into Commerce & Industry

Competitive basic + uncapped commission +   Read more

Recruitment Consultant - Transactional Finance

Competitive Salary + Commission - City of London

(LC446)   Read more

Recruitment Manager – Luxury Fashion and Retail Head Office Division

50k basic   Read more

Recruitment Consultant - Transactional Finance

£28,000 - 40,000 + commission - London City

(LC444)   Read more

Recruitment Consultant – Payroll & Bens

Competitive salary + OTE + benefits   Read more

Recruitment Manager, Accounting & Finance, Commerce Perm

Competitive salary + OTE   Read more

Billing Recruitment Manager – Transactional/Part Qualified Finance team

Competitive Salary +   Read more

Secretarial Consultant

£30-40K - West End

(CW440)   Read more

Commercial/ secretarial recruitment

£30-40K - London- West End

(CW439)   Read more

PR and Communications Recruitment Consultant

£25,000- £30,000 - North London

(CW438)   Read more

Recruitment Consultant - Tax into Financial Services

Competitive Salary, OTE and   Read more

Senior Manager or Associate Director- HR desk recruiting into the FS market

Competitive   Read more

Senior consultant- dual HR desk in a creative agency

Competitive salary + market   Read more

Secretarial Temporary Recruiter

£30k plus monthly uncapped commission - West End

(CW 423)   Read more

HR Permanent Consultant

£30k - £50k basic depending on experience, commission monthly 20%   Read more

Search Consultant – Tax

Competitive Salary + Commission + Bonus - City of   Read more

Search Consultant – Qualified Finance

Competitive Salary + Commission + Bonus - City   Read more

Recruitment Consultant - Construction / Civils / M&E

£30k - London City

(MK 416)   Read more

Principal Consultant – Internal Audit into Insurance

Competitive salary + commission + benefits   Read more

Senior HR Perm Consultant

£40k basic uncapped commission monthly - London

(CW 413)   Read more

Consultant / Senior Consultant – Property

Up to £35k plus uncapped commission -   Read more

Consultant / Senior Consultant – Civils / Infrastructure

Up to £30k plus uncapped   Read more

Consultant / Senior Consultant - Construction Fit-out

Up to £35k plus uncapped commission   Read more

HR Perm Consultant

35k ote 80k - West End, London

(CW28)   Read more

Team Leader – Construction Build

£40k plus - London West End

(MK 407)   Read more

Principal Consultant/Team Leader – CFO Practice, Private Equity

Competitive Salary + Bonus   Read more

Recruitment Consultant – Asset Management

Salary £35,000 + Commission + Benefits - City   Read more

Recruitment Consultant - Treasury

Competitive Basic Salary + Commission + Benefits - Central   Read more

Temporary Consultant - Secretarial into Professional and Financial Services

£21-28k + competitive uncapped   Read more

Permanent Consultant - Secretarial into Creative Industries

£25-28k + competitive uncapped commission -   Read more

Temporary Recruitment Consultant - Secretarial into Professional and Financial Services

£23-28k + competitive   Read more

Temporary Consultant - Secretarial into Creative Industries

£25-28k + competitive uncapped commission -   Read more

Senior Recruitment Consultant – Tax into Practice, Perm desk

Attractive Salary + Excellent   Read more

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