Whether you love spending your free time on social media or it’s just that you and your phone have an intimate relationship! The way you present yourself online can help or harm your recruitment career in more ways than most recruiters realise.
With the recruitment sector becoming even more competitive, and great candidates harder to find you can’t mess up anymore on social.
Used correctly, social media is a great way to profile yourself as the recruiter who can deliver for candidates and….. drum roll… the recruiter that a high flying agency wants to have on their team.
Remember we all secretly spy on people online to get a sense of who they are; admit it, we have all done it at some point in time.
In fact, one study found that at least 70% of employers use social media to screen candidates before an interview.
So, how do you make sure your profile gives the right impression?
Put Your Best Foot Forward
On any social media network, show that you’re ready to excel at the task in hand. This includes:
So, here is what to consider.
We all like a bit of fun of course and no one is suggesting that you don’t communicate your personality. However, think before you upload!
Funny hats at Christmas are one thing, however a less than flattering picture of you the day after the night before… are not so good.
We live in a connected world and depending on your privacy settings, more on that later, anyone can have a good look around your profile and feed; especially on Facebook.
This is a good thing.
Imagine this scenario – you track down a great candidate and start a conversation about how you can help them; maybe even represent them exclusively.
They then check you out on social and see a few posts about how you have had a fantastic week and helped a couple of candidates land a new role?
Think this might make you and your ability as a recruiter stand out?
For example, if you got some great feedback at your current workplace, share that on your social media feed.
Comment on something you learned about recruitment or your specific sector today or discuss your plans to develop your skills in certain areas.
Other things to share include:
- Blogs or articles from your company that add value. For example, everyone at some point needs a good CV.
- Your work in volunteering or mentoring programmes.
- Things about your local community.
- Recently updated qualifications or skills.
On LinkedIn, highlight the recent training you got in the sector. When you’re on Facebook and Twitter, comment professionally on the latest news updates for the industry.
Even if you’re just interacting with friends, ask yourself whether what you post demonstrates your integrity and drive.
Social media is massive in most people’s lives.
Statistica, the statistics portal, recently shared that in 2017, 71% of the world’s population were social network users and these figures are expected to grow. Social networking is one of the most popular online activities with high user engagement rates and expanding mobile possibilities.
Imagine the possibility and access this can give you as a recruiter to a rich pool of talent. Critical then to get it ‘right’.
What else should you consider?
It’s common to use social media as a platform for venting negative thoughts, feelings and less than intelligent comments.
However, if you want to accomplish incredible things in your career, you need to keep your negativity private. Complaining about someone at work or a woman in Waitrose isn’t good energy anyway; and especially if you rant about it online.
It makes you appear petty or childish.
Be careful posting comments about your job in general, as your words may suggest that you have a bad attitude. Even complaining about things outside of work can be a mistake. Too much negativity online may make employers question the kind of influence you’re going to have on your team when you join their company. No-one wants to work with a negative or miserable recruiter.
Build Your Network
As social media continues to scale with connection being everything, it pays to make sure that you’re following the right people.
Connect with other people in your industry to extend your professional network. The thing is to follow leaders in the industry will show that you’re passionate about your sector and eager to learn from professionals; it also adds to your personal brand.
A successful social media presence doesn’t mean hiding all your posts, so people can’t see them.
As a recruiter you probably avoid potential candidates without a social presence: The same could be true of candidates or clients who are looking at your profile too.
The key to success is auditing your online image and making sure you make the right impression wherever you are.
Until next time,