It’s especially relevant now with so many changes in the jobs market.
Recruitment Sector Growth
Did you know the recruitment sector has seen unprecedented growth in the last five years which has doubled the number of recruitment companies trading across the UK?
The figure is now above 40,000 registered companies according to company’s house.
Organisations vary in size from independents operating from a hot desk or their bedroom to corporate organisations like Hays and Reed.
Competition is fierce in every sector, so now more than ever, it’s critical to know what makes a great recruiter, whether you are a recruitment owner looking for a senior consultant or an ambitious recruiter looking for some tips on how to stand out.
As a recognised award-winning Rec 2 Rec with over 17 years’ experience we have come across thousands of recruiters, so we know the difference between the good and plain average.
So, let’s share what a great recruiter looks like in today’s changing market.
What Makes a Great Recruitment Consultant: Work Ethic
Let’s get real about the role. Nothing has changed when it comes to your work ethic.
Recruiting comes in many forms, from contingency, exec search, contract and retained. None of which is exactly easy is it?
Remember we are dealing with human beings, not widgets, and humans occasionally change their minds!
Consequently, you must be empathetic to candidates and clients who want the best for their career development or company, while at the same time be resilient when a deal doesn’t go through and be thick-skinned enough to move onto the next placement and fast.
Great recruiters work hard, and they will consistently have multiple deals going at any one time, so if one drops, they have another four or five ready to take its place.
Recruitment is a sales job after all, and star performers know that to excel, they must work hard. Though KPIs aren’t as trendy anymore, they work for the average recruiter who needs to be pushed along.
Not you though… you have your own metrics. You know your numbers, and you work them obsessively.
Grant Cardone, the well-known American Sales Trainer, has a mantra that success comes from living from a place of 10x everything and he has a point. His book is well worth a read by the way.
What Makes a Great Recruitment Consultant: Communication Skills
Recruitment is a relationship business. Great consultants are great flexible communicators – from connecting with candidates who call, to influencing clients to put all their job orders with you.
Communication isn’t just about how fast you can text or email. I get that today the world is full of tech-savvy millennials. However, like I said before recruitment is about human to human connection and great recruiters stand out because of the relationships they build.
That means picking up the phone and talking to people and jumping on the tube to go and meet them too.
Keeping in regular contact with candidate and client after placement is a trait of great recruiters.
Taking an interest in your client’s company goals and growth and your candidate’s career allows you to always be on the speed dial of all the best people.
What Makes a Great Recruitment Consultant: They Understand Recruiting Trends
A lot is happening in the employment space.
Employer branding and how the passive candidate market will change recruitment is something you must know about.
What about culture fit, diversity and inclusion, the gig economy and of course A.I.? All of these trends are here to stay, and you need to know about them and how they will impact your clients and candidates.
Remember you are a consultant after all and both your clients and candidates are looking for your best advice on these topics.
The good news is Google is a click away, and setting aside some extra time to research what is happening in your market is exactly what the good recruiters do.
What Makes a Great Recruitment Consultant: They Understand Marketing and Are Socially Savvy
In a competitive sector like recruitment, you have to ‘market’ your organisation and your desk.
Marketing is all about creating demand.
Though your recruitment company might invest in marketing at a brand level what are you doing to help?
Do you like and share your companies’ content? Do you post on social media and engage?
In today’s marketplace people have so much more choice; another 39,999 companies for a start!
Both clients and candidates will work with people, #Recruiters, they know like and trust. Therefore, you need to be ‘present’ online.
That is the way you can stand out from the crowd and when you make those cold calls people recognise you and take your call and not your competitor down the road.
Until next time,